Lecture titled “From Theory to Real Life: Brand, Advertising and Artificial Intelligence” Held at Bekilli Vocational School
Pamukkale University (PAU) Bekilli Vocational School (Bekilli MYO) continues to bring its students together with experienced professionals from the industry. Within this scope, Berkay Burdurlu, Founder and Creative Director of Digital Brands, met with students in a talk titled “From Theory to Real Life: Brand-Advertising-Artificial Intelligence.”
In the event held on Thursday, 7 May at the Bekilli MYO Conference Hall, Burdurlu shared his success story in business life and the experiences he gained throughout his career. In the well-attended lecture, important evaluations were made on brand management, advertising strategies, and the role of artificial intelligence in the digital world.
Emphasizing the message “It is not thinking, but taking action that makes a difference,” Burdurlu stated that students should not be limited to theoretical knowledge alone. He expressed that gaining real-life experience, taking risks, and continuously self-improving play a critical role in achieving success.
Addressing the impact of artificial intelligence in marketing and advertising, Burdurlu stated that in the future, individuals who can effectively use these technologies will stand out in the business world. He advised students to closely follow opportunities in the digital world and to develop themselves in this direction.
The lecture concluded after answering students’ questions. The management of Bekilli Vocational School presented Berkay Burdurlu with a certificate of appreciation and a crystal plaque, stating that they will continue to contribute to students’ career planning through such events.